Eliminate Jargon on Your Landing Pages With Our Free Chrome Extension

What would you think if you wound up on this landing page?

jargon-filled-landing-page copy

Check out some of the terms being used:

“The Next Generation of Awesome”

“Bleeding edge solution”

“Age of disruption”

“World class features”

Might your BS detector start going off?

These words are superlatives – meaningless filler. The language is flowery (and not in a good way).

And while this is an extreme example, jargonistic, superlative-laden landing pages are everywhere.

They lack specificity and don’t drive home any message. They aren’t persuasive and their unique value proposition is a blur. They make people feel lost  – like they just crawled out of a fallout shelter for the first time in 35 years.

brendan-fraser-lost
Wait, where am I?

The worst part? You could have meaningless drivel on your landing page and not even know it.

No sweat. We created a Chrome extension that can help (props to Henneke Duistermaat who inspired this whole idea with her post 17 Words to Stop Using on Your Landing Pages).

Here’s how it works:

  1. Download and install Unbounce’s Dejargonator Chrome Extension
  2. Run it on any landing page or website – offending phrases will be highlighted in red. (You can test it on this extra sleazy page here.)
  3. Hover over the red text and see what’s wrong:
  4. dejargonator-screenshot-2

  5. Finally, update your page to be
    • Less sleazy and superlative-y
    • More specific (and thereby more persuasive)

Simple enough? Download the plugin below.

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