The use of mobile devices on the web is increasing, and Google is adding more updates to their search algorithm that favor mobile-friendly websites.
So if you’re only thinking about desktop visitors, it’s high time to make your site mobile-friendly. From checking to confirm your website works with mobile to ensuring you comply with Google’s quality guidelines, you need to stay on top of the situation.
This is really important and not something to skip for another day. If you’re interested in increasing traffic to your site, you need to make sure your site looks good and works well on mobile devices.
In addition to making sure the mobile version of your site is mobile-friendly, you also need to optimize for conversions, just like you do for the desktop version of your site. There are a lot of things you can do to optimize for mobile conversions. Below is an infographic to help you:
About the Author: Zach Bulygo (Twitter) is a Content Writer for Kissmetrics.