Setting Themselves Apart From Their Competitors – The Penn Foster Story (Video)

Founded in 1890, Penn Foster has been a leader in career-focused distance and hybrid learning for over 125 years. More than 13 million people have enrolled in their College, Career School and High School to further their education and learn advanced skills to better position them for life success.

Today, they have over 133,000 active students in programs focusing on high growth, in-demand fields like Veterinary Technician, Business, Medical Billing and Coding, HVACR Technician and Pharmacy Technician to name a few.

And of course, like any other brand they want to set themselves apart from their competition.

To do just that they partnered with the Oracle Marketing Cloud.

Sara Dellecave, who is the email marketing manager for Penn Foster says it's vital they engage with their students and deliver great content at the right channels. "Oracle Marketing Cloud has really helped us pull together all the data that we have on our students and create meaningful messages."

Watch this video to see how Penn Foster extends its marketing team with Oracle Marketing Cloud.

To learn more as to how the Oracle Marketing Cloud can help your brand be sure to check out the Modern Marketing Essentials series which are invaluable resources to help you better understand and execute on marketing effectiveness, manage organizational structures, sharpen the skills necessary to round out your technology toolkit, and support the creation of ideal customers.

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